Solutions
that leaps beyond the ordinary.
As a lead product designer, I offer a unique blend of creative leadership and technical expertise. I have successfully managed high-performing UX and design teams through complex projects at top companies.
My specialty is translating vision into world-class execution. I am as comfortable facilitating research sessions and extracting actionable insights, as I am wireframing innovative solutions and shepherding concepts to polished interactive prototypes.
Throughout my career, I have honed strategic and systems-thinking abilities while sharpening my eye for design detail. I balance user advocacy with business needs to shape experiences that engage audiences and deliver results.
With every new challenge, I leverage my passion for learning to expand my toolkit. I pride myself on bridging the gap between visual design, UX, and development. My diverse expertise allows me to oversee projects holistically, from user research and information architecture to creative direction and usability refinement.
As a design leader, I stay ahead of the latest trends while drawing from proven principles. My goal is to create future-ready experiences that set new precedents. With strategic vision and meticulous execution, I have enabled companies to consistently redefine the digital landscape.
Great products start with understanding users' needs, motivations, behaviors and pain points. I follow a rigorous design process to create intuitive products that connect with users and move key business metrics. My main steps include:
The foundation of impactful designs is deep empathy for the customer. I conduct stakeholder interviews, user research, persona profiling, and journey mapping to uncover core needs and pain points. These insights inform project planning and requirements gathering.
Leveraging what I learned in discovery, I frame the right problem to solve and craft a design vision aligned with business goals. This phase involves ideation techniques to pinpoint the value proposition and content mapping to determine required features.
With clear goals and guardrails, my team employs iterative sketching and prototyping to shape seamless, engaging product experiences. From low-fidelity wireframes to high-fidelity interactive mocks, we bring ideas to life.
I verify concepts and flows early and often through usability testing. Feedback from real users in each round influences rapid design tweaks and improvements until we have confidence in the solution.
Working closely with engineers, I provide interaction specifications, asset production, and style guides to support development. Agile collaboration enables building, testing and refining as we go to launch with maximum impact.
I closely monitor analytics after release to understand usage patterns and identify areas for optimization. Post-launch research reveals new insights to inform the next iteration. My designs get better over time as I continually listen to users.
Chosen by expert review based on design and usability, from a field of hundreds of nominations.
Walgreens, founded in 1901 in Chicago, is a leading community pharmacy chain that expanded globally after merging with Alliance Boots in 2014, now operating over 18,500 stores across 11 countries.
However, its pharmacy operations relied on a 25-year-old legacy management and inventory system that hindered efficiency. The Pharmacy Renewal project aimed to replace this outdated system with a state-of-the-art platform to streamline workflows, enhance patient care, and provide a scalable foundation for future advancements. This initiative was critical to overcoming operational inefficiencies, reducing service delays, and improving customer satisfaction—challenges that were increasingly evident in an era demanding agility and seamless technology integration.
As the Lead Product Designer, I spearheaded the design strategy for the Pharmacy Renewal project, guiding a talented team of UX designers, creative designers, and UX researchers while collaborating closely with software engineers, stakeholders, and business analysts. With over 20 years of design experience, I shaped the project’s vision and execution, ensuring a user-centric, technically feasible outcome.
My key responsibilities included:
A standout moment was aligning diverse teams during the design system rollout. I facilitated workshops to unify engineers and designers under a shared vision, overcoming initial resistance and fostering collaboration, bridging design and development.
Project Team Members: UX Designers, Creative Designers, UX Researchers, Software Engineers, Stakeholders, Business Analysts
Tools & Technologies: Figma, Adobe Suite, InVision
The legacy pharmacy system posed significant obstacles, uncovered through extensive user research:
These inefficiencies not only hampered staff productivity but also compromised Walgreens’ ability to deliver timely, high-quality patient care.
Our mission was to design a platform that transformed the pharmacy experience.
The objectives were:
These goals directly addressed the identified challenges, setting clear targets for success.
We grounded our design in robust user research to understand pain points and needs:
Key Findings:
These insights shaped a user-centric design that prioritized efficiency and customization.
Our approach was iterative, collaborative, and rooted in user feedback:
This rigorous process ensured the platform was both user-friendly and implementation-ready.
The new platform’s interface balanced functionality with aesthetics, delivering targeted solutions to address the core challenges:
These solutions were validated through user testing, proving their effectiveness in solving real pain points.
Success hinged on tight collaboration:
This synergy bridged design and development, delivering a unified platform.
We navigated several challenges:
An agile approach and clear prioritization kept us on track.
The platform delivered measurable improvements:
These outcomes underscored the project’s success in transforming pharmacy operations.
Building a new design system was a game-changer:
This system became a cornerstone for Walgreens’ design consistency and efficiency.
This project reinforced key principles:
Personally, it deepened my commitment to empathy-driven design and strategic leadership, skills I’ve honed over 20+ years.
The Walgreens Pharmacy Renewal project showcases my ability to lead complex, high-stakes design initiatives. By transforming an outdated system into a modern, user-centric platform, I not only improved operational efficiency but also set a foundation for Walgreens’ future growth. This case study reflects my expertise in design leadership, system thinking, and collaboration—hallmarks of my 20-year career.