Solutions that leaps beyond the ordinary.

Great products start with understanding users' needs, motivations, behaviors and pain points. I follow a rigorous design process to create intuitive products that connect with users and move key business metrics. My main steps include:

Understand & Plan

The foundation of impactful designs is deep empathy for the customer. I conduct stakeholder interviews, user research, persona profiling, and journey mapping to uncover core needs and pain points. These insights inform project planning and requirements gathering.

Define

Leveraging what I learned in discovery, I frame the right problem to solve and craft a design vision aligned with business goals. This phase involves ideation techniques to pinpoint the value proposition and content mapping to determine required features.

Design

With clear goals and guardrails, my team employs iterative sketching and prototyping to shape seamless, engaging product experiences. From low-fidelity wireframes to high-fidelity interactive mocks, we bring ideas to life.

Validate

I verify concepts and flows early and often through usability testing. Feedback from real users in each round influences rapid design tweaks and improvements until we have confidence in the solution.

Implement

Working closely with engineers, I provide interaction specifications, asset production, and style guides to support development. Agile collaboration enables building, testing and refining as we go to launch with maximum impact.

Launch & Evaluate

I closely monitor analytics after release to understand usage patterns and identify areas for optimization. Post-launch research reveals new insights to inform the next iteration. My designs get better over time as I continually listen to users.